Date: 2008-11-02 11:52:02 Created: null

Swedes are said to be the heaviest coffee drinkers in the world.

But I don't know, to me we seem pretty average ...

It's just that people abroad don't drink very much coffee ...

I've always considered myself a tea drinker first and foremost, but I can't (and don't want to) deny my coffee-craving genes. I think the rite of passage (and what really made me realize the truth) was the extended breakfast that often takes place at dad's these days. Start off like a normal breakfast with a large cup of tea and then seamlessly move on to a large cup of black coffee. Feel ready to take on the new day (which is probably fast approaching noon, at the very least, at this point).

One thing concerning coffee that's on my mind every once in a while is the average american cup. Popular myth around here is that it's a large thing diluted into meaninglessness, and there are some amusing first-hand accounts of american reactions to swedish-strength coffee. I just wonder if that's the norm or the exception. Are there americans who do their coffee as strong as we do? What is, really, the typical reaction of someone from the US trying our coffee if indeed the difference is so large?

Another question is of course how different our coffee taste is from other parts of the world. The US has become the immediate association for bland coffee, but surely tastes must vary? More research is needed. I wonder if I could get a grant for that ...

When it comes to additions, flavours and so on I like my plain old coffee with some milk or black. I distinctly remember drinking a little bit of coffee my mom had put sugar in during a winter holiday (somewhere in the 17th century I think) and thinking how extremely sweet it tasted, so sugar has never really been an option for me. At least not sugar for the sake of sugar, when it comes to flavoured coffee and things like that sugar can of course sneak in as an ingredient. Chocolate flavoured coffee of one type or another is often nice, and while going over the top with whipped cream and stuff might stop it actually being coffee in many ways it's still a very nice drinking experience.

Not much experience of coffee-flavoured (cold) drinks. Yet.

Some searching later

Some sites I found indicate that coffee companies in the US used to have higher quality coffee but started competing on price and cut quality a lot as a result. Andy they simply under dose the amount of coffee per cup compared to us. Also says Swedish standard coffee is sold in the US as gourmet coffee, which in a way feels good :-) ... If anyone from the US has any insight to share I'd be very interested to listen!

February 1st, 2004

Just got spam titled "Gourmet Coffee Experience". And sure enough, it's Gevalia, the brand I drink all the time. Shame on them for getting involved in bulk emailing.